A S H L E Y S M I T H
LEAD DESIGNER, PLANNER, PRODUCER, OWNER
Ashley is native to the Bay Area, growing up in Marin and San Francisco. She has been in San Francisco for the past 14 years and has been planning events for the majority of that time. I’ve had the
Creating an event is something that I value. Not only is an event purposeful but one should be well crafted and beautiful. I don't believe in sacrificing one element for the other. I believe that purpose, craft, design, and strategy are all cohesive elements to produce a successful event. Weddings are so much more than just a celebration or a pretty tabletop; there is connectivity and flow. From these an opportunity for you and your guests to be enchanted, to be a part of an experience you'll carry away with you. Have you ever been a part of something where you were swept away by your current state that you forgot whatever else was going on in the world? Where it feels like you're part of something that only matters right then and in that moment? Creating that experience comes from the energy and love put into planning the event.
I do far more than just plan weddings. I travel, I cook, I laugh (a lot), I play, I hike, I challenge myself, I take risks and I am constantly growing. I love people and adventure. I try new things. I am curious. I have high standards. I listen. I create. I do. Take the time to get to know me and I'll do the same for you. I am highly intuitive with people and take on personal missions to make your wedding the most suited to you and your dreams as possible. The planning process can be overwhelming and overstimulating. Let's face it, no one wants to do it on their own, so let's work together!
I am available for weddings in California and worldwide. Fun fact, I am certified by the board of tourism in Mexico to plan and work there. I have spent years visiting the Riviera Maya + Tulum as well as other regions in Mexico, like Baja California Sur. Tulum is hands down one of my favorite places on earth. If I am not in San Francisco planning weddings and being social, you'll find me on the beach at BeTulum, Coqui Coqui, Papaya Playa, or exploring the coast lines in Central America.
S A R A H K E R N
ASSISTANT PLANNER + PRODUCTION ASSISTANT
Raised on the beaches in Southern California gave Sarah a true appreciation for beauty and nature. From a young age, she knew she wanted to work in a field that allowed her to be creative, but had no idea that would manifest into Wedding Planning. As a recent bride herself, she loved having the ability to envision and experience a day that represented love. Utilizing her business degree, Sarah enjoys executing the logistical challenges of an event, and managing the details so that they seamlessly piece together into an unforgettable experience.
Since her California upbringing, Sarah has had the opportunity to live in the Southeast, Midwest, Rockies, and the Southwest. She has loved seeing how these regions of the US each have their own unique styles, vibes, and culture, and how they have all contributed to her personality. In her free time, you can find Sarah practicing and teaching yoga, hiking in the mountains of New Mexico with her husband, Ben and pug, Clifford, or dreaming about and planning future travels to faraway states, National parks, and countries.